CONVERSION TIPS

Conversion tips

CONVERSION TIPS WITH REAL EXAMPLES
*********************************************************
Avalaunch Media

Readability issues

Readability is an important part of clarity, and the headline is cut off in a way that makes it difficult to parse. I’d consider moving the line break from

“GET A FREE $1,250 PAY
PER CLICK AUDIT…”

to

“GET A FREE $1,250
PAY PER CLICK AUDIT…”

Now each line can stand alone and still make sense. The intro paragraph also suffers from readability issues. The type is so skinny that it looks sketchy on top of the background image.

If you have to squint to read, you probably won’t bother.

Looking at the form, I’m not sure what the process will be to get my free audit. Does Avalaunch do the audit and email it to me? Will it be a consultation over the phone? It’s important to establish a sense of expectation so the visitor isn’t left wondering what’s going to happen. I’d suggest placing this information beneath the CTA or, perhaps even better, above the first form field so the expectation is set before visitors start entering (or not entering) their info.

Next up, the subheads. You’re probably noticing a common thread on a lot of these pages: the subheads are completely throwaway and meaningless to the scanning eye. Let’s run through them: