WHATS VIDEO MARKETING, THE SIX KEYS TO SUCCESS

Whats Video marketing, how to do video #marketing?

Here below you will see the Keys to success in video marketing if its one of your marketing strategies.

A report published by Demand Metric indicates that 70 percent of marketers are now using videos in their marketing strategies. Another 82 percent of marketers indicate that video marketing has proven to be successful. Given these numbers, obviously there is plenty of reason to consider implementing video content marketing in your current marketing strategy. If you plan to incorporate video marketing with content in your strategy, it is important to make sure you are following the guidelines below to achieve optimal success.

 

Video-Marketing-Success checklist 2016

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DIGITAL MARKETING A-Z DEFINITION OF TERMS

In this Infographics by Hanif Sipai, you will get the understanding of all terms used in the course of Digital marketing

Digital marketing A-Z Definition of terms

SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, understanding and communicating with marketers can be confusing, to say the least. To help you out, we put together this infographic with a list of common digital marketing terms, from anchor text to vanity metrics.

“Make sure the LP CTA on that evergreen listicle is above the fold, and keep an eye on the CTRs.”

“OK. Did you split test that CTA?”

Online marketers have their own language, and for the uninitiated, it can sound like a secret code. Whether you’re an online marketer yourself or just need to communicate with one, use this reference guide to quickly unscramble all the acronyms and jargons.

Some key highlights:

<< #ContentMarketing : >>

Content Curation: Sifts through online content and handpicks high-quality itens if interest to target audience.

Thought leaders: Trusted, go-to experts in their field.

<< #SocialMediaMarketing : >>

Vanity Metric: Stats that don;t necessarily correlate to numbers that matter: downloads, page views, likes/retweets vs. important metrics: active users, revenue, profits.

Shareable: Content’s potential to be shared by viewers or go viral.

SEO, Email, Advertising, Social Media: A-Z Glossary Of Internet Marketing Terms – Infographic above shows all we need to know

 

360 Digital marketing strategy for 2016

In 2015, we had loads to learn and keep an eye on digital marketing, the important thing is that if you were in business in 2015, you possibly have learnt a lot that you need to build on in this year 2016.

360 Degree Digital Marketing is the only way to improve your online presence. Read this #infographic to learn more about how to boost your digital campaign!

360 Degree Digital Marketing is one of the most popular marketing philosophies around right now – but what does it really mean, and how can you do it?

Well, in short, a 360 degree approach is all about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touch points.

In Wheelhouse Advisors latest infographic, we wanted to make it simple, and give you an easy guide to exactly how 360 might look in your organization.

This includes all the basics, including:

  • SEO
  • PPC
  • Customer Communications
  • Website
  • Content
  • Social
  • Inbound Lead Nurturing
  • and Outbound Email

Check out the infographic below, and use the embed code to share it on your own website!

360 digital marketing strategy

Infographics and Content  Credit from Hanif Sipai

A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC], by Unbounce

Don’t let running your first marketing campaign overwhelm you. Instead, take a deep breath and work through it one bite and a time.

This infographic was created by Venngage and Unbounce

Infographic

 

Getting A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

Most businesses, though, have a much — how shall I say it — slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.

Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.

Well, we’ve got two words for you: Google Adwords.

Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.

Get A Better ROI From Your Marketing Budget With Google Adwords - Infographic

Above-the-fold experience

Above-the-fold experience

 

CONVERSION TIPS WITH REAL EXAMPLES
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Get Response

Above-the-fold experience

Is the fold even a thing anymore?

Regardless of your perspective on this, it’s still nice to see a well architected above-the-fold experience.
I really like the video hero shot here. When designing a video player, there are several characteristics to consider: the container, caption, poster frame (default image seen prior to clicking play) and play button.

In this case, the container is a fairly standard Apple laptop which conveys the online software aspect.

Here there is a descriptive caption up top with a nice little directional cue. People are drawn to captions placed in close proximity to images and video, as they lie outside of the container, thus breaking the flow of its perimeter.

The poster frame showcases an email template and how it would look on a phone, along with a visual of the tool. It is a little busy though, and could benefit from a simpler visual or some callouts pointing to elements.

The play button would be a little more obvious if it used a stronger contrasting color. It’s a good idea to isolate the CTA by not using its color elsewhere. Here it’s at least reserved primarily for the interactive elements on the page, which is good for consistency.

I would like to see this page with fewer links, thereby focusing visitors’ attention only on watching the video and clicking the call to action. Specifically, let’s have a closer look at the “View Pricing Plans” link under the CTA.

In my experience, links placed beneath the CTA tend to cause a drop in conversions. Here the pricing plans link may be a hindrance, and must be verified through testing.

CONVERSION TIPS WITH REAL EXAMPLES

CONVERSION TIPS WITH REAL EXAMPLES

 

CONVERSION TIPS WITH REAL EXAMPLES
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Zendesk

I love Zendesk as a brand. The team does some exceptional marketing… most of the time. Take a look at the landing page below that was the destination of an AdWords ad. For starters, it’s not a landing page at all — it’s their website. That’s mistake number one. I also want to draw your attention to the order of the copy on the page.
Information Hierarchy

Information Hierarchy is concerned with the order in which the copy on your page is presented — both in literal terms (which comes first) and in terms of the visual dominance (what stands out most).

Here, the primary headline doesn’t tell me anything about the software: “From now on, things will be better.”

Now take a look at the subhead — it contains all of the clarity missing from the headline: “Zendesk is software for better customer service.”

If I’d read the subhead first, I’d immediately know what Zendesk does. I call my solution to this phenomenon The Headline Flip.

Go look at your own landing pages and flip the headline and subhead. Does it add clarity? If so, consider reworking the order or just change the headline entirely to give it more substance.

CONVERSION TIPS WITH REAL EXAMPLES

CONVERSION TIPS WITH REAL EXAMPLES

 

CONVERSION TIPS WITH REAL EXAMPLES
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RoomKey

Assumptions

A big reason for a lack of clarity on landing pages is assuming your visitors understand your acronyms and jargon. In this case, it’s PMS, which obviously has a more widely understood meaning.
Perhaps the target market is 100% familiar with the term, but I’d be making an assumption, too, if I thought that.

Check out the headline: “Quick implementation {of what} & training {in what} with RoomKeyPMS”.

When you look at it like that, you can see there are holes in the headline and its ability to clearly state the page’s purpose.

I’m really struggling to see what the hero shot is trying to convey here, too, apart from the weird cloud computing reference.

To better showcase the app, I’d suggest using a video or an animated GIF — a popular design trend sweeping through the landing page world — or a simple screen capture video set to autoplay. It quickly demonstrates aspects of the interface in a more compelling way, and allows you to showcase an important feature.
Scannable testimonials

It’s dangerous (not shark-infested-custard dangerous, but still) to assume that people will read your entire page, but if you have good social proof, you want to encourage people to read it.

A rule I like to go by for any big block of text is that if you can’t find an excellent sentence or phrase to highlight, then you have shitty copy.

For a testimonial, you want to break up the text with a bolded statement, and, similarly, if you can’t find one that’s compelling, your testimonial isn’t going to do its job. Try to find that gold nugget that explains the pain relief, benefit or game/life changer and bold it to break up the text.

In this case the testimonial is generic business rhetoric that has almost zero worth. I’d source another, or reach out to the customer again to uncover that gold.

CONVERSION TIPS WITH REAL EXAMPLES

conversion tips

conversion tips

CONVERSION TIPS WITH REAL EXAMPLES
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Qlik

I really like the value proposition here, primarily because business analytics is a complex and frustrating realm. Qlik claims the software is simple and intuitive — let’s see if we can say the same for the landing page.

Overall, I’m a fan of the design, but I can’t help feel that the most important part of the hero shot (the screenshot of the software) has been relegated to being secondary. The two tins are so big — for no rational reason — that the screenshot is too small to read. I’d suggest bumping the size of the hero shot by about 50% and making the surrounding elements smaller.

The most benefit-laden sentence in the opening paragraph is, “Discover more insights from your data in just five minutes.” I’d recommend bolding this and putting it on a line of its own to make sure people see it. It might even make sense to put it in the headline/subhead, or as a caption to the hero shot. Doing so connects the software directly to it’s benefit.

Also, in one of the bullets “analyzing multiple data sources” is referenced — some specificity would be good here. What kinds of sources can I integrate with the software? Will it pull from Google Analytics, AdWords?

LANDING PAGE OPTIMIZATION

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landing page optimization

landing page optimization

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Empathy

Few qualities are as important as empathy when trying to get your visitors to convert. Knowing what your customers’ pain points are and showing them how you can help is not only smart, it’s necessary. People can tell when you’re just trying to sell them something. But when you’re trying to help them, their perception shifts.

For example, below is a landing page from Sitter, an app for finding and booking babysitters. Sitter recognizes that hiring a stranger for childcare can be stressful — and scary — for a parent. Sitter alleviates that fear by allowing parents to “build a private network of the parents you know and the sitters you all trust.” Sitter shows visitors that now finding a sitter is easy — and enjoying your time while the kids are at home is easy, too.