LP TIPS

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LANDING PAGE OPTIMIZATION
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Empathy

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Few qualities are as important as empathy when trying to get your visitors to convert. Knowing what your customers’ pain points are and showing them how you can help is not only smart, it’s necessary. People can tell when you’re just trying to sell them something. But when you’re trying to help them, their perception shifts.

For example, below is a landing page from Sitter, an app for finding and booking babysitters. Sitter recognizes that hiring a stranger for childcare can be stressful — and scary — for a parent. Sitter alleviates that fear by allowing parents to “build a private network of the parents you know and the sitters you all trust.” Sitter shows visitors that now finding a sitter is easy — and enjoying your time while the kids are at home is easy, too.