CONVERSION TIPS WITH REAL EXAMPLES

conversion tips

conversion tips

CONVERSION TIPS WITH REAL EXAMPLES
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Qlik

I really like the value proposition here, primarily because business analytics is a complex and frustrating realm. Qlik claims the software is simple and intuitive — let’s see if we can say the same for the landing page.

Overall, I’m a fan of the design, but I can’t help feel that the most important part of the hero shot (the screenshot of the software) has been relegated to being secondary. The two tins are so big — for no rational reason — that the screenshot is too small to read. I’d suggest bumping the size of the hero shot by about 50% and making the surrounding elements smaller.

The most benefit-laden sentence in the opening paragraph is, “Discover more insights from your data in just five minutes.” I’d recommend bolding this and putting it on a line of its own to make sure people see it. It might even make sense to put it in the headline/subhead, or as a caption to the hero shot. Doing so connects the software directly to it’s benefit.

Also, in one of the bullets “analyzing multiple data sources” is referenced — some specificity would be good here. What kinds of sources can I integrate with the software? Will it pull from Google Analytics, AdWords?

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