CONVERSION TIPS WITH REAL EXAMPLES

CONVERSION TIPS WITH REAL EXAMPLES

 

CONVERSION TIPS WITH REAL EXAMPLES
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RoomKey

Assumptions

A big reason for a lack of clarity on landing pages is assuming your visitors understand your acronyms and jargon. In this case, it’s PMS, which obviously has a more widely understood meaning.
Perhaps the target market is 100% familiar with the term, but I’d be making an assumption, too, if I thought that.

Check out the headline: “Quick implementation {of what} & training {in what} with RoomKeyPMS”.

When you look at it like that, you can see there are holes in the headline and its ability to clearly state the page’s purpose.

I’m really struggling to see what the hero shot is trying to convey here, too, apart from the weird cloud computing reference.

To better showcase the app, I’d suggest using a video or an animated GIF — a popular design trend sweeping through the landing page world — or a simple screen capture video set to autoplay. It quickly demonstrates aspects of the interface in a more compelling way, and allows you to showcase an important feature.
Scannable testimonials

It’s dangerous (not shark-infested-custard dangerous, but still) to assume that people will read your entire page, but if you have good social proof, you want to encourage people to read it.

A rule I like to go by for any big block of text is that if you can’t find an excellent sentence or phrase to highlight, then you have shitty copy.

For a testimonial, you want to break up the text with a bolded statement, and, similarly, if you can’t find one that’s compelling, your testimonial isn’t going to do its job. Try to find that gold nugget that explains the pain relief, benefit or game/life changer and bold it to break up the text.

In this case the testimonial is generic business rhetoric that has almost zero worth. I’d source another, or reach out to the customer again to uncover that gold.

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