Above-the-fold experience

Above-the-fold experience

 

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Above-the-fold experience

Is the fold even a thing anymore?

Regardless of your perspective on this, it’s still nice to see a well architected above-the-fold experience.
I really like the video hero shot here. When designing a video player, there are several characteristics to consider: the container, caption, poster frame (default image seen prior to clicking play) and play button.

In this case, the container is a fairly standard Apple laptop which conveys the online software aspect.

Here there is a descriptive caption up top with a nice little directional cue. People are drawn to captions placed in close proximity to images and video, as they lie outside of the container, thus breaking the flow of its perimeter.

The poster frame showcases an email template and how it would look on a phone, along with a visual of the tool. It is a little busy though, and could benefit from a simpler visual or some callouts pointing to elements.

The play button would be a little more obvious if it used a stronger contrasting color. It’s a good idea to isolate the CTA by not using its color elsewhere. Here it’s at least reserved primarily for the interactive elements on the page, which is good for consistency.

I would like to see this page with fewer links, thereby focusing visitors’ attention only on watching the video and clicking the call to action. Specifically, let’s have a closer look at the “View Pricing Plans” link under the CTA.

In my experience, links placed beneath the CTA tend to cause a drop in conversions. Here the pricing plans link may be a hindrance, and must be verified through testing.

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